Viewing entries tagged
Content Marketing

Google’s Author Rank And How To Implement It

Comment

Google’s Author Rank And How To Implement It

A large part of Google’s success as a search engine has been due to its patented PageRank algorithm. This works by using the number of links that point to a given page, and the quality of those links, to determine how important the linked page is.

Comment

B2B Content Strategy In A Nutshell

Comment

B2B Content Strategy In A Nutshell

On top of being informative, entertaining, and persuasive, a company's business to business content must evoke its brand identity and add value in a clear way. Many successful B2B content strategies find the trick is threefold.

Comment

Comment

Content Rules! Marketing Your Business on the Web

Effective content marketing is basically a balancing act. You've got to create compelling and charismatic content, publish it, and then manage your social media while simultaneously maintaining relationships with current customers and attracting new, potential customers. Whoa!

Comment