Viewing entries tagged
branding

Branding & Packaging in the Growing World of Cannabis

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Branding & Packaging in the Growing World of Cannabis

Since the conversation started on legalizing recreational marijuana in California, I've been considering adding cannabis to our target markets. This market is headed toward serious growth and a rapid shift in thinking about branding and marketing is needed to compete for a new kind of customer.

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Picking a Color for Your Brand

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Picking a Color for Your Brand

A good first step in selecting colors for your brand is gaining an understanding of the powerful associations that different colors can conjure. Here are some of the most common color associations.

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Mix These Approaches Into Your Marketing Strategy

It’s essential to find the right mix of old- and new-school techniques in regards to branding and marketing. After all, people are still reading magazines and newspapers, watching TV, and listening to the radio, but more and more people are also doing all of these things online.

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