If your client asked one of your employees what the meaning is behind your logo, could they answer the question? How about if someone asked what the brand purpose is? For that matter, can you as the owner of your business answer these questions?
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It’s common for clients to refer to their logo as their brand, when in fact it’s really one of many cues that connect your audience to your brand.Every time your customers and potential customers interact with your organization, they’re being influenced – it’s up to you to decide how.
If you have not taken a critical look at your company’s logo in a while, now might be as good a time as any. Your business and brand has probably evolved over the years - Here are some points to consider...
Your logo’s chief function is to identify your company or brand. Whether it is new or an update, a successful logo should be readily recognizable and reflect your corporate identity–the main characteristics you wish to convey about your company.
Here at Ruff Haus Designs we are passionate about color management. We live in a world full of color and we are faced daily with the challenges of maintaining color consistency for the brands we manage.
At Ruff Haus Design we love working with pet oriented businesses, so we were very excited when we were hired to develop the brand identity and collateral for a new pet-centric service - Because You Love Them! (or BYLT!).
So, did you hear the clothes retailer Gap scrapped its new logo just one week after its introduction? Yup, that's right. And Gap's customers reaction was the direct cause for the rebranding retraction.
If your brand is not applied consistently across all your communications, both external and internal, it sends a message to your customers (and employees) that you are not taking your business seriously.
A corporate identity is for inspiring trust, recognition, and admiration for a company or product and it's up to the designer to create a logo that will do its job and do it well. The corporate identity should identify a company's goals, values, and personality.