The portability of print makes it the ideal companion, when held in your hands it feels like it's completely devoted to you. Read it whenever, wherever, and as often as you like. Paper and ink come together to create a powerful message.
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Branding & Marketing
Recently I had a client ask me the difference between a forum and a blog, so I got to thinking, others might be asking themselves the same question, and now here we are. While both blogs and forums share a lot in common technically and socially, there are some distinct differences between them.
If you are confused by all of this talk of RSS, RSS feeds, aggregators and readers, and are having trouble wrapping your brain around it, here's a really simple explanation of Really Simple Syndication (RSS) and how to use it.
Never throw away an idea even if it seems terrible at the time, just keep working to improve it or wait until everyone else catches up with your way of thinking!
When was the last time you sent a customer or colleague a thank-you note? Time spent building relationships is time well spent. You'd be surprised how little time it takes to jot down a few words of appreciation on a high-quality note card or letterhead.
A corporate identity is for inspiring trust, recognition, and admiration for a company or product and it's up to the designer to create a logo that will do its job and do it well. The corporate identity should identify a company's goals, values, and personality.
These days, we have so many ways to communicate and spread the word with mobile phones, texting, emails, video, and internet. If you aren't already taking advantage of these communication devices, start now!
An educated print buyer can add value for their clients by finding print providers who can add knowledge to every job. Every printer has different capabilities and equipment - pros know how to sort through printers to find ones that are most compatible with your job.