Many successful businesses consistently use a P.S. in marketing letters, direct mail and email. Why? Because our eyes tend to skim the text and seek out main ideas - plain and simple. And, the primary intent of a marketing message can clearly and easily be reinforced in the postscript.
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Branding & Marketing
How to Prite Benefit-Driven Copy Part 3: Prioritize & Write | Compelling copy must reflect the type of audience a business intends to reach - it's not only about what you say, but also how you say it and where it stands in the arrangement.
How to Write Benefit-Driven Copy Part 2: The main idea behind benefit-driven copy is to effectively engage readers and establish credibility. People want to know how features translate to benefits, thus making their lives easier, more enjoyable.
"What the heck is benefit-driven copy and why is it so important?" Well, in short, it’s a way to describe a product or service in terms of benefits offered to your target audience. It entices them by specifically explaining how each feature will deliver a particular benefit.
Here at Ruff Haus Designs we are passionate about color management. We live in a world full of color and we are faced daily with the challenges of maintaining color consistency for the brands we manage.
Social media marketing is one of the fastest growing marketing channels today - which of the ever increasing social media channel options work best for you, your business and your customers.
Do you like the idea of QR Codes but find them a bit "clunky" and challenging to incorporate into your brand look? Microsoft came up with a more aesthetically pleasing bar code that is poised to quickly replace today's QR Code.
Webinars are excellent tools for marketing as well as building your credibility as an expert in your field. They even make great tools for everything from education to product demos! Webinars come in many flavors, and they are surprisingly easy to create.
Only 1 in 5 Americans say they trust that advertising is honest in its claims all or most of the time. They also said, a majority trust that advertising claims are honest sometimes, and just over 1 in 10 say they never trust that advertising is honest. When did we all get so suspicious?
If you maintain a strong contacts database, consider customizing your next design project with variable data to add a personal touch to your message. Or if your business caters to multiple audiences, consider creating targeted versions of your marketing piece.
A controversial, confusing and complicated topic... Copyright. Buying exclusive copyright to a design work is very expensive and not always necessary. Let your designer keep the copyright and consider getting limited or even unlimited usage rights.
We use MailChimp. Recently, they sent an article about how certain email design traits can get you blacklisted. MailChimp did an experiment using human reviewers to determine if they perceived an email as spam, simply based on design.