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Branding & Marketing

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Holiday Card Greetings for Small Businesses

Before sending out a special thank you note, holiday greeting card or New Year message to employees, volunteers, clients and customers and before stressing out over what proper phrases to include take a look at the following tips and turn this yearly challenge into a fun and heartfelt deed.

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Affiliate Marketing Programs for Beginners

If you run a blog or e-commerce site, then affiliate marketing may be a great way to increase your revenue stream. If you're looking to run a successful affiliate marketing program to increase your own sales and reach, you should first be involved in a niche market.

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Leveraging Your Company's Landmark Anniversary

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Leveraging Your Company's Landmark Anniversary

A company anniversary is a great way to generate interest, draw new clients, increase sales, boost company morale and improve employee performance. By attracting attention you establish a competitive advantage and build credibility in your niche.

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Fundamental Business Terms

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Fundamental Business Terms

A mission or a vision? What is the difference anyway? These two words are commonplace in the business world – along with values, strategy, objective, goal and others too cumbersome to mention here. But are the distinctions really important, or necessary, for success? Absolutely.

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Target Facebook Posts For Efficiency And Relevancy

Being a page administrator on Facebook means having the power to, in multiple ways, target your business' posts and wall activity toward specific users. This power translates directly into advantages when you tap into the features that Facebook's Targeting Specs has to offer.

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Social Media Sharing For B2B

Oh, the social share button as common as it is controversial. Facebooks Like or Twitters Tweet or Googles +1 or Pinterests Pin-It provide an easy way for site visitors to share your content while you reap the SEO and social benefits...

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Google Consumer Surveys Vs. Traditional Surveys

When running a small to medium-sized business, market research is often a luxury so many business owners end up making critical decisions based on speculation, advice from friends or purely their gut feeling. Eureka! In walks Google Consumer Surveys

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How to Write an Effective Press Release

The press release is a news release, not an advertisement and not an opportunity to toot your own horn. These written statements are a great way to generate a buzz and attract favorable media attention on a person, place, product or event.

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