You know content marketing is a must have but how do you manage it? In comes the editorial calendar. Choose your tool, decide on frequency, make a strategic plan and select topics so you can spend more time writing instead of staring at a blank page.
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Branding & Marketing
It's not uncommon for a business owner to believe that it just isn't practical to spend the time, effort, and funds necessary to create and launch a website, because their business is small and selling their products and services online–even if they wanted to–just wouldn't be feasible.
Before embarking on a print project–large or small–there are a few things you should know. First, every project is unique, meaning prices fluctuate and adjustments and compromises are commonplace.
Oh, how the search for interesting and thought-provoking ideas to provide feedback and insight on in your company blog is a never-ending job... But really, how does one continually come up with fresh ideas to write about?
It’s essential to find the right mix of old- and new-school techniques in regards to branding and marketing. After all, people are still reading magazines and newspapers, watching TV, and listening to the radio, but more and more people are also doing all of these things online.
Whitespace is not "empty space" or "wasted space", it's a fundamental and powerful design tool. Providing a little breathing room is essential to clarity, harmony and balance in design.
Picking the right mascot can make your brand easily identifiable and can be immensely captivating to your target market, but choosing the wrong one will do little to help you attract and retain new customers.
Managing your social media can be difficult if you have limited resources. Tools like SocialBro, TweetDeck, HootSuite, Sprout Social, and Tweepi–to name a few–are there to aid you in your social media strategies.
Effective content marketing is basically a balancing act. You've got to create compelling and charismatic content, publish it, and then manage your social media while simultaneously maintaining relationships with current customers and attracting new, potential customers. Whoa!
If you have something to say and can say it well, email marketing can be the ideal channel for staying connected with clients. If you want email marketing to pay off, then honesty, consistency, quality, and succinctness are essential.
First of all, blogs drive traffic to your website. Second, blogs offer a way to keep people informed, engaged and intrigued by providing them useful information. Third, blogs can provide an additional revenue stream through online advertisements.
As a small business out there in the big virtual world seeking a place to advertise on Facebook, there are a few things to know before signing up and dishing out your hard-earned money. Learn the necessary steps and useful terms associated with Facebook Ads.