The press release is a news release, not an advertisement and not an opportunity to toot your own horn. These written statements are a great way to generate a buzz and attract favorable media attention on a person, place, product or event.
I'm sure I am not the only person in San Diego commenting on the Big Bay fireworks premature ejection last night. I just can't help myself. Everyone is talking about it, from the line for coffee at my local Starbucks to the news feeds streaming across my monitor and here at the office.
Many successful businesses consistently use a P.S. in marketing letters, direct mail and email. Why? Because our eyes tend to skim the text and seek out main ideas - plain and simple. And, the primary intent of a marketing message can clearly and easily be reinforced in the postscript.
How to Prite Benefit-Driven Copy Part 3: Prioritize & Write | Compelling copy must reflect the type of audience a business intends to reach - it's not only about what you say, but also how you say it and where it stands in the arrangement.
Pet Etiquette in the Workplace - a How-To Guide for Pet Parents. Whether you spend your weekdays in a large corner office inside a high-rise building downtown, a retail store or an open studio setting like us, there are many perks to bringing your beloved pet to work.
How to Write Benefit-Driven Copy Part 2: The main idea behind benefit-driven copy is to effectively engage readers and establish credibility. People want to know how features translate to benefits, thus making their lives easier, more enjoyable.
"What the heck is benefit-driven copy and why is it so important?" Well, in short, it’s a way to describe a product or service in terms of benefits offered to your target audience. It entices them by specifically explaining how each feature will deliver a particular benefit.
Recently, I was given the opportunity to think about what would happen if a fire started in my home while I was away. More specifically, what would happen to my dog, Sadie? So I thought I would do a little research on the topic and share my findings and advice
Here at Ruff Haus Designs we are passionate about color management. We live in a world full of color and we are faced daily with the challenges of maintaining color consistency for the brands we manage.
If you already blog on a regular (or at least somewhat regular) basis, you can turn your blog posts into a email newsletter automatically whenever you update your blog. Did we mention that the process is automatic?! It is called RSS-to-Email.
At Ruff Haus Design we love working with pet oriented businesses, so we were very excited when we were hired to develop the brand identity and collateral for a new pet-centric service - Because You Love Them! (or BYLT!).
Ruff Haus Design recently finished the Capabilities Brochure for Montrose Travel Corporate Services (MTCS). We had a little fun playing with a Soft Touch coating (it feels like velvet to the touch) and embossed elements on the covers.