I was in a meeting with a client reviewing a project and the question came up on whether or not we should include a QR code because they're outdated and overrated, and no one uses them anymore. Has the QR Code worn out it's welcome?
Don’t get caught up in technology when marketing your business. Websites, email, and social media are convenient. However, the cost of some of these options can add up when you factor in the cost to track and analyze results.
“Reports of my death have been greatly exaggerated,” humorist Mark Twain is supposed to have quipped. The same may be said of many of the dire forecasts regarding the imminent demise of print media of all types, including newspapers, magazines, books, and printed marketing materials.
This holiday is the closest us humans get to living like a dog - we get to eat and lounge around all day long! ;)
A large part of Google’s success as a search engine has been due to its patented PageRank algorithm. This works by using the number of links that point to a given page, and the quality of those links, to determine how important the linked page is.
22 million Americans plan to dress up their pets for Halloween.
If you have not taken a critical look at your company’s logo in a while, now might be as good a time as any. Your business and brand has probably evolved over the years - Here are some points to consider...
A good first step in selecting colors for your brand is gaining an understanding of the powerful associations that different colors can conjure. Here are some of the most common color associations.
When it comes to networking, we can learn a thing or two from our canine companions. When dogs meet each other, they have none of that awkward shyness that their human counterparts so often exhibit.
Your logo’s chief function is to identify your company or brand. Whether it is new or an update, a successful logo should be readily recognizable and reflect your corporate identity–the main characteristics you wish to convey about your company.
The name of a product, service, or company can have a huge impact on potential clients’ perceptions. Coming up with a good name is not a simple process. Here are eight important things to consider when coming up with a name for a brand.
If you have a website, it's important to optimize your site for mobile use, so when web-surfers are first introduced to you they want to hang out again soon. Here’s a look at why and how to get started.