When it comes to networking, we can learn a thing or two from our canine companions. When dogs meet each other, they have none of that awkward shyness that their human counterparts so often exhibit.
Viewing entries in
Branding & Marketing
Your logo’s chief function is to identify your company or brand. Whether it is new or an update, a successful logo should be readily recognizable and reflect your corporate identity–the main characteristics you wish to convey about your company.
The name of a product, service, or company can have a huge impact on potential clients’ perceptions. Coming up with a good name is not a simple process. Here are eight important things to consider when coming up with a name for a brand.
If you have a website, it's important to optimize your site for mobile use, so when web-surfers are first introduced to you they want to hang out again soon. Here’s a look at why and how to get started.
Chances are you're familiar with QR codes by now. There are literally thousands of ways for a business to use QR codes to its advantage. A call to action, a tangible offering, a way to save your customers time, efforts, and money, to name a few.
Choosing the right colors is the surefire path to brand recognition. Colors are impressive enough to attract attention, evoke emotion, promote participation, increase memory, and ultimately affect purchasing decision - making them powerful non-verbal communication.
Screen grabs from the Kenwood case study video for Montrose Travel Corporate Services in the final editing phase - we're incorporating a bit of dynamic type for message emphasis and weaving in graphic brand elements. It's all about brand consistency and personality!
Now some of you may be asking yourselves, "How important can an email signature be, really?" It seems like such a small issue, and that's probably why so many tend to overlook it. But it really is much more important than it appears on the surface.
On top of being informative, entertaining, and persuasive, a company's business to business content must evoke its brand identity and add value in a clear way. Many successful B2B content strategies find the trick is threefold.
Once upon a time, not so long ago, creating and placing media advertising was a fairly straightforward task. Then along came the Web, changing the way ads need to work.
The last time we produced a series of postcards for the Kenwood incentive trip orchestrated by Montrose Travel Corporate Services, it was such a big success they wanted to do it again.
Feel that you're babbling away on social media and no one’s listening, or they aren't participating in the conversation? It's difficult to build a relationship with someone if the conversation is always one-sided. To connect and improve engagement, you need to get creative.